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The case for environmental action - particularly on climate change - is clear, and a host of research demonstrates that public awareness of the problem is high. And yet the adoption of even simple solutions remains low. There is a disconnection between our knowledge and our behaviour. The 21st Century Living Project was created to look rigorously and honestly into this gap. For this research, we pooled our skills and resources with those of Homebase and The Eden Project. Close to 100 ordinary households spent 18 months finding out what they could achieve. Or - just as important - explaining frankly what got in the way. This is the executive summary.

First published in 2010